Philosophy
Here in Japan, any technical or artistic skill or craft is imbued with much history, culture and well thought-out attention to detail. There are values, beliefs and attitudes passed down across generations that combine into a philosophy that is the driving force that lives in the craft. This is especially so in the brewing of Koshi no Kanbai.
There is a clear philosophy then that drives and suffuses what we do. There are a set of guiding values, beliefs and attitudes from which we do not waver that go far beyond simply producing sake. Over the decades we have remained disciplined and loyal to this philosophy.
This means that we cannot aim only for what might be popular or sell well at any given time. But rather, we must strive to create something to which people feel an affinity, something that relates to their everyday lives.
Indeed, Koshi no Kanbai embodies the essence of the culture of Japan as it has been from long ago.