For centuries, the town has been famous for large, fragrant plums that appear in the early summer. In one orchard there was a tree that blossomed at the cusp of spring, braving the cold and snow that still lay upon the ground. This lone blossom that stood out so vividly became the origin for the name of our sake, Koshi no Kanbai.

We have always maintained a local focus, and have strove to make sake that encouraged the local farmers. We started from humble beginnings, and even during times of adversity, we went to great lengths to brew precisely the kind of sake that we enjoyed, and that those in our local community – with whom we shared values and culinary culture – also enjoyed. Economic growth and profit were not our main priorities

(*)During the post-war era of robust economic growth, when sake consumption grew prodigiously and richer, sweeter sake was popular, we staunchly maintained our efforts to continue to brew sake that we ourselves thought was good. Even in an era when there were many styles of sake available, we insisted on sticking with our own methods, and our resulting light and dry sake was popular. This ultimately led to our sterling reputation across all of Japan.